Frank

Frank serves as an AI‑assisted thinking partner for product managers and founders who need to move from intuition to evidence‑based decisions. Users capture ideas, gather user feedback, metrics, and other relevant data, then answer targeted questions that help structure the reasoning behind each option. The tool organizes this information in a single workspace, allowing teams to document the rationale for every decision.

The core workflow consists of four steps: capturing thoughts, building a case with evidence, comparing two ideas at a time through pairwise analysis, and finally shipping and reflecting on outcomes. Instead of assigning numeric scores, Frank surfaces tacit knowledge by ranking choices based on the supplied evidence and provides a summarized “Take” that mirrors the user’s own thinking. This process creates a decision trail that records what was decided, why, and the results, supporting continuous learning.

Frank is aimed at product‑minded founders, solo product managers, and startup teams who want to avoid guesswork and maintain control over their judgment. It is positioned as a facilitator rather than an automated decision engine, emphasizing structured thinking, assumption testing, and iterative improvement without requiring a roadmap or scoring system.