Google Analytics
Web analytics service that tracks and reports website traffic and user behavior.
The service collects data on page views, sessions, and user interactions across a website, storing metrics such as traffic sources, device types, and navigation paths. It aggregates this information into reports that can be accessed through a web interface, allowing developers and site owners to monitor performance indicators like bounce rate, session duration, and conversion events.
Users can configure tracking snippets to capture custom events, set up goals to measure specific actions, and segment audiences based on dimensions such as geography or referral source. The platform also provides real‑time dashboards that display current visitor counts and activity trends.
Designed for developers and analysts, the tool supports integration with other Google products and offers APIs for exporting data, enabling deeper analysis and automated reporting workflows.
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