Klaviyo

Klaviyo is a cloud‑based platform that lets businesses design and dispatch targeted email and SMS messages. It combines marketing automation with a customer data platform, allowing users to pull data from various sources and apply it to campaign creation, flow setup, and real‑time personalization across channels such as email, text, WhatsApp, mobile push, and social media.

The service includes AI‑driven agents that can generate on‑brand campaigns from prompts, learn from a website to build flows, and handle customer inquiries autonomously. These agents aim to streamline both marketing and service tasks, providing recommendations, upsell opportunities, and support without manual intervention.

Analytics are built into the platform, presenting campaign performance, benchmarks, and insights in a single view so users can assess effectiveness and adjust strategies quickly. The platform is positioned for B2C businesses seeking an integrated solution for communication, data management, and AI‑assisted marketing.