Lasso

Lasso is a product information management (PIM) platform designed for e‑commerce workflows that leverages AI agents to automate data enrichment and processing. It can generate SEO‑focused descriptions, create or modify images, and attributes attribute information across a catalog. The system also handles supplier files, monitors competitor data, and supports translation and glossary management, all through a unified interface and an extensible API/SDK for developers.

The platform targets e‑commerce teams that need to reduce manual data entry and accelerate time‑to‑market for new products. By running specialized AI agents at scale, Lasso aims to cut hundreds of hours of weekly labor, improve the consistency of product data, and enhance visibility in both traditional and AI‑driven search results. It is positioned as a scalable, compliant solution suitable for enterprise use while remaining accessible for smaller teams.

Distinctively, Lasso combines a product data operating system with AI‑first automation, offering a range of built‑in agents for enrichment, monitoring, and translation, and exposing API keys and SDKs that allow integration with existing systems or custom AI workflows.