Live Session Intelligence by Terrific

The system processes data from live shopping broadcasts and generates an automated analysis across six predefined dimensions. It creates a summary card that highlights the most positive moment, the biggest friction point, the most discussed topic, and the top unanswered audience question for each session. Detailed breakdowns include a ranked list of host‑spoken topics with visual word clouds, a tone assessment of the host, and metrics of audience reactions and alignment between host and viewers.

Intended for brands and retailers that run live shopping events, the tool helps them understand which elements of a broadcast drove engagement, where viewers dropped off, and what conversion opportunities were missed. By turning raw session data into actionable insights, it supports decisions such as coaching hosts, replicating successful tactics, and refining content strategy.

What distinguishes the offering is its fully automated workflow—no manual configuration is required—and its granularity, delivering insights at 30‑second intervals throughout the entire broadcast. The platform also emphasizes data ownership, keeping all audience interaction data on the user’s own infrastructure.