MedullaAI

The platform uses AI‑driven neural analysis and eye‑tracking models to capture, measure, and optimize consumer attention on advertising creatives. It generates quantitative metrics such as attention scores, focus‑distribution maps, and an overall awareness score, then offers actionable insights for improving visual hierarchy, contrast, and call‑to‑action placement. Users can upload existing assets to receive upgraded versions or generate new high‑performing creatives aligned with specific campaign objectives.

Target audiences include marketing specialists, growth teams, and advertising agencies that need data‑backed validation of creative concepts and want to reduce spend risk. The system consolidates testing, generation, and validation into a single workflow, providing a unified performance score that predicts ad success across key metrics like click‑through rate, engagement, and conversion.

Distinctive aspects are the combination of cognitive‑science‑based eye‑tracking predictions with large‑scale AI models, delivering real‑time focus analytics and automated creative upgrades. Reported outcomes include average click‑through‑rate lifts of around 20 % and broader improvements in engagement and conversion, presented as measurable performance improvements for participating brands.