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Pimcore

Multi-channel experience and engagement management platform.

Pimcore provides a unified platform for managing product information, master data, digital assets, customer profiles, and web content. It lets users define data models and UI layouts together, storing structured objects such as products, categories, and orders while also handling unstructured files like images, videos, and documents. The system includes a digital asset manager with preview, editing, and automatic format generation, as well as a content management component for web pages and marketing material.

Built on the Symfony framework, Pimcore is extensible through Symfony bundles and benefits from a large community of reusable components. Its architecture supports seamless integration of product information management, master data management, digital asset management, customer data platforms, and digital commerce without requiring separate APIs or synchronization processes. The interface is designed for daily editorial work, offering version control, user management, and visual tools for data and UI design.

The software is self‑hosted, open‑source under GPL‑3.0, and offered without subscription fees. It targets developers, integrators, and enterprises that need a flexible, centrally governed data and experience management solution for omni‑channel delivery.

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