Spotlight

Spotlight scans a website, maps the buyer intents behind the questions users ask AI systems, and identifies which pages are being cited—or omitted—by those systems. By crawling the site and comparing its content to the citations returned by AI search engines, it produces a diagnostic view of gaps in AI visibility and suggests concrete fixes to improve citation authority.

The tool is aimed at marketers, SEO professionals, and product teams who need to understand how large language models retrieve and reference their site’s information. It highlights missing citations, shows which competitors are being cited for the same intents, and offers a roadmap for aligning content with the semantic intent that AI engines prioritize.

Spotlight’s distinctive approach lies in treating AI citation as the primary ranking signal, moving beyond traditional keyword‑based metrics. It provides a visibility layer that combines citation tracking with an on‑site search widget, enabling visitors to find answers quickly while giving owners actionable insight into how to become the preferred source for AI‑generated answers.