SWOP

SWOP is an AI‑driven marketplace that serves as a data layer for authentic luxury watches, leveraging a database of more than 48,000 models. It links dealers, collectors, and owners, providing a platform where they can list and trade timepieces across multiple channels such as eBay, Chrono24, Shopify, and Facebook. The service includes AI tools that assist with trading, bartering, and negotiation, aiming to make sales faster and more cost‑effective.

Transactions on the platform are secured through Escrow.com, offering an additional layer of protection for buyers and sellers. Users can begin using the service at no cost, with the option to cross‑list items to reach broader audiences. The system is positioned for the private luxury market, focusing on watch resale and liquidity.

SWOP is currently classified as experimental, indicating that it is in early stages of development and may evolve with further user feedback and feature enhancements.