Vaiku.io

The platform connects brands with Finnish influencers, allowing campaigns to be created, briefed, and managed entirely online. Brands define their target audience and campaign goals, then creators whose demographics and engagement match those criteria can apply. All communication, contract handling, and payment processing occur within the system, eliminating the need for direct messages, spreadsheets, or external invoicing.

It is aimed at small‑to‑mid‑size businesses that want to run influencer marketing without hiring an agency, as well as creators seeking paid collaborations. The service supports a range of verticals—including restaurants, beauty, fashion, events, and e‑commerce—by matching creators based on audience data rather than follower count alone.

Sign‑up is free for both brands and creators; brands subscribe to publish campaigns, while creators receive payouts through the platform after deliverables are approved. Campaigns can be launched in minutes, with matched creators typically responding within hours, and the system provides real‑time analytics to track performance.