Yitch

Yitch is a platform that lets businesses search for and write reviews about their customers. Users can look up individuals by name, phone number, or address and see ratings and comments left by other businesses, providing a history of how each person has behaved in commercial transactions. The service is positioned as a “reverse Yelp,” flipping the usual model where customers evaluate businesses.

The primary audience is small‑business owners and other commercial entities that want to assess the risk of dealing with a particular customer or to record their own experiences. By aggregating verified business‑generated feedback, Yitch aims to give companies a source of customer‑background information that goes beyond simple contact data.

In addition to search and review features, the platform allows customers to claim their profiles, respond to reviews, and manage their public reputation, potentially influencing how businesses treat them in the future. The product is currently in an experimental stage.