NOW TV Player

The application provides a macOS client for streaming the NOW service, allowing users to watch on‑demand movies, TV series, and live sports channels. It connects to a NOW Membership account, presenting the catalog of Sky Originals, HBO Max titles, and other exclusive content, and supports both ad‑supported and ad‑free viewing options depending on the subscription tier.

Viewers can access a range of live sports broadcasts, including Sky Sports channels and major events such as Formula 1, ATP, and WTA tournaments. The player also offers navigation through series episodes and movies, with pricing plans that vary by content type and include options for monthly or longer‑term commitments.

The software is positioned for macOS users who want a single desktop interface to consume the NOW streaming catalogue, handling authentication, content selection, and playback within the operating system’s environment. It does not provide third‑party billing integration.