WooTrack - POAS Plugin for WooCommerce

WooTrack integrates with WooCommerce to calculate the true profit of each order by combining revenue, ad spend, average margin, and costs such as shipping, payment fees, and handling. It records conversions using server‑side tracking for Google Ads and GA4, giving store owners a detailed, real‑time view of profitability at the product and channel level.

The plugin automates Google Ads management: it creates campaigns, adjusts budgets, and handles bidding based on the profit‑per‑ad‑spend (POAS) metric rather than raw revenue. By continuously optimizing toward higher POAS, it aims to reduce wasted spend and direct resources toward the most profitable items without requiring manual intervention or specialized advertising expertise.

Designed for WooCommerce merchants who run Google Ads, WooTrack provides a dashboard that aggregates e‑commerce and marketing data, supports GDPR compliance, and works with Google’s Ads API and Merchant Center. It is positioned as an experimental, fully automated solution for profit‑focused ad optimization.